The app that keeps drivers awake by talking to their loved ones

Problem

28% of Russian truck drivers have fallen asleep at the wheel killing 15 000 every year.

Solution

Scania created Angell Call, an app developed to ensure that drivers stay awake at the wheel late into the night. Connecting with Scania's Driver Support System, the app scans and analyses the drivers behaviour. Should the system detected an excess of the labour requirement time limit, it alerts his nominated angel.

Results

2.5 mln earned media
430% of Facebook visitors
Massive online social responsibilty discussion and support

Geometry Global Moscow

Executive Creative Director
Олег Туманов
Creative Director
Вирджил Андоне
Head of Art & Design
Анастасия Бухонкина
Senior Copywriter
Юлия Каримова
Senior Art Director
Денис Попов
Cheif Creative Officer EMEA
Говард Шмит
Digital Director
Дмитрий Евстропов
Digital Art Director
Татьяна Кюль
Graphic Designer
Дмитрий Мелихов
3D Designer
Владимир Благий
Producer
Никита Диваев
CEO Russia & Ukraine
Лау Геклер
Account Director
Анна Гусакова
Senior Account Manager
Елизавета Смирнова
Account Director
Ирина Макарова
Group Account Director
Мария Ковалёва
Senior Account Manager
Михаил Булгаков
Junior Copywriter
Анастасия Пислигина
Film Director
Андрей Мусин
Actor
Артём Боровик
Actor
Александр Бородин
Graphic Designer
Алексей Данилов
Traffic Director
Анна Пелипас

LLC SCANIA Rus

Business Support Director
Карел Геирнаерт
Head of marketing section
Варвара Астахова
Head of Connected Services section
Алексей Залогин
Marketing Projects Specialist
Елизавета Дементьева
Digital marketing manager
Анастасия Румянцева

PRT Edelman Affilate

PR Client Service Director
Андрей Червонский
PR Group Head
Артём Давыдов
PR Account Director
Елена Селиванова
PR Senior Account Manager
Елена Милёхина
PR Account Executive
Анна Ерушева

Production

Composer & Sound Designer
Иван Толоконников
Photographer
Фёдор Бояршинов
Stage director
Алена Кукушкина

За кадром

Во время работы над кейсом креативная команда Geometry Global Moscow снимала сонных актеров, которые для достоверности бодрствовали перед этим двое суток.

Фотограф Светлана Музалевская сделала бекстейдж съёмочного процесса на площадке.