The app that keeps drivers awake by talking to their loved ones

Problem
28% of Russian truck drivers have fallen asleep at the wheel killing 15 000 every year.
Solution
Scania created Angell Call, an app developed to ensure that drivers stay awake at the wheel late into the night. Connecting with
Scania's Driver Support System, the app scans and analyses the drivers behaviour. Should the system detected an excess of the labour
requirement time limit, it alerts his nominated angel.
Results
2.5 mln
earned media
430%
of Facebook visitors
Massive online social responsibilty discussion and support